About ATR
About Us
Azman Travel Retail Group is a global travel retail and brand merchandising company committed to elevating how airlines, aviation partners, and collectors connect with the spirit of flight. Through a deep understanding of the aviation industry, we support the mission of our partners by delivering thoughtfully crafted products that celebrate the power and prestige of air travel.
At the heart of our identity is our signature icon, Buzzy.
Named in recognition of our founder, Bari Azman, Buzzy represents agility, progress, and the relentless drive to go further. His sleek, upward form reflects our company's commitment to innovation, precision, and world-class design.
Azman Travel Retail Group is especially known for our expertise in aviation collectibles and branded merchandise, including diecast model airplanes and solid resin desktop display models. These high-quality models are designed for both commercial and private aviation brands, serving as elegant keepsakes, promotional assets, and collector’s items that embody craftsmanship and authenticity.
Whether commemorating a fleet launch, celebrating a milestone, or enhancing a retail experience, our products help aviation brands soar—on the ground and beyond.
Letter from Our Founder
From a young age, I was captivated by the magic of air travel—the energy at the gate, the sound of jet engines, the sense that the world was just one flight away. That fascination never left me. In fact, it shaped everything that would eventually become Azman Travel Retail Group.
Over the years, I’ve taken countless flights across the globe and saved thousands of boarding passes along the way. Each one tells a story. A new destination. A fresh opportunity. A shared experience. These small tokens became a personal archive—a testament to a lifelong passion for flight, design, and the journeys that connect us.
Azman Travel Retail Group was born from that passion. Our mission is simple: to create beautifully crafted, aviation-inspired products that reflect the excellence and ambition of our airline and aviation partners. Whether it’s a meticulously detailed diecast model airplane, a solid resin desktop display, or a thoughtfully curated piece of branded merchandise, our work is about honoring the legacy of flight and helping others celebrate it, too.
Buzzy, the icon within our logo, embodies this spirit—an upward, dynamic force inspired by momentum, vision, and a name that carries forward our identity with purpose.
Thank you for being part of our story. With over two decades of experience behind us, we remain as passionate and committed as ever to delivering excellence at every altitude.
With gratitude,
Bari Azman
Founder, Azman Travel Retail Group
Letter from Our Founder
From a young age, I was captivated by the magic of air travel—the energy at the gate, the sound of jet engines, the sense that the world was just one flight away. That fascination never left me. In fact, it shaped everything that would eventually become Azman Travel Retail Group.
Over the years, I’ve taken countless flights across the globe and saved thousands of boarding passes along the way. Each one tells a story. A new destination. A fresh opportunity. A shared experience. These small tokens became a personal archive—a testament to a lifelong passion for flight, design, and the journeys that connect us.
Azman Travel Retail Group was born from that passion. Our mission is simple: to create beautifully crafted, aviation-inspired products that reflect the excellence and ambition of our airline and aviation partners. Whether it’s a meticulously detailed diecast model airplane, a solid resin desktop display, or a thoughtfully curated piece of branded merchandise, our work is about honoring the legacy of flight and helping others celebrate it, too.
Buzzy, the icon within our logo, embodies this spirit—an upward, dynamic force inspired by momentum, vision, and a name that carries forward our identity with purpose.
Thank you for being part of our story. With over two decades of experience behind us, we remain as passionate and committed as ever to delivering excellence at every altitude.
With gratitude,
Bari Azman
Founder, Azman Travel Retail Group
Who We Serve
Precision Products for Every Corner of Aviation
Azman Travel Retail Group proudly serves a wide range of clients across the global aviation landscape. From international and regional airlines to corporate jet manufacturers, private aviation firms, military programs, and even the emerging space flight sector—our products are trusted by brands that represent innovation, precision, and excellence. We also support aviation museums, general aviation companies, and industry trade shows with custom models and branded collectibles. Whether it’s for airline marketing, promotional gifting, display, or collector-grade retail, we collaborate closely with each client to craft aviation pieces that tell a powerful story and elevate brand presence.
What Sets Us Apart
Built on Experience. Elevated by Passion.
With over 26 years of experience in the aviation and travel retail industry, ATR combines deep sector knowledge with a passion for precision. We’ve built trusted relationships with airline partners worldwide by consistently delivering quality, reliability, and results. Our hands-on approach, global reach, and ability to develop exclusive, limited-run models make us the go-to partner for collectible aircraft and aviation merchandising. Every detail—from the aircraft livery to the packaging—is crafted to reflect excellence. At ATR, we don’t just produce models; we bring your brand to life in miniature form with unmatched professionalism and care.
Our Clients
Over the past two decades, we’ve proudly partnered with some of the world’s leading airlines—delivering custom model aircraft and exclusive collectibles that reflect each carrier’s unique story and brand identity.
From flagship carriers to boutique airlines, our clients trust Azman Travel Retail Group to bring precision, passion, and professionalism to every project.
